Resources
How to operate a list, written down.
Everything here is the actual method — no gated PDFs, no email required. That would be a bit rich coming from us.
Guides
How to export your list from Substack, beehiiv, Kit, Mailchimp, and Klaviyo
4 minThe exact clicks to get a clean CSV out of the five most common list homes.
List decay: the math of a rotting asset
5 minWhy a two-year-old list is half fiction, and what the decay curve means for your calendar.
Deliverability for list owners: the 20% that matters
6 minSPF, DKIM, DMARC, bounce budgets, and the habits that keep you in the inbox.
Playbooks
The 30-minute audience audit
7 minThe exact sequence for reading a list you've never seen — yours or a client's.
Content directions: steering your audience on purpose
6 minA testing framework for using content to change who joins, not just who opens.
Inviting lookalikes without being a spammer
5 minThe etiquette and the law of reaching out to people who look like your best readers.