How to operate a list, written down.

The exact clicks to get a clean CSV out of the five most common list homes.

Why a two-year-old list is half fiction, and what the decay curve means for your calendar.

SPF, DKIM, DMARC, bounce budgets, and the habits that keep you in the inbox.

Export, map, resolve, and get an audience report without pretending Substack has OAuth.

OAuth connect, first sync, and what happens on the daily cron.

Plans, rollover, overage, and why misses never cost you a credit.

The whole path from the Connect button to your first list filling in, step by step, with nothing hidden.

What OAuth gives you that an API key does not, and the honest list of providers where a key is the only door.

Audiences become lists, pages become contacts, and a run that stops halfway picks up where it left off.

The waterfall that turns a subscriber address into a name, title and company, and why it works for about a fifth to a third of any list.

Plain answers on encryption, isolation, sending, and what Disconnect and Delete each remove.

The ten numbers that show up on a resolved list, and the one decision each of them drives.

The exact sequence for reading a list you've never seen — yours or a client's.

A testing framework for using content to change who joins, not just who opens.

The etiquette and the law of reaching out to people who look like your best readers.

What free vs paid, opens, and sample addresses should change in next week's send.

Validate, suppress, and protect sender reputation in under fifteen minutes.

Copy-paste segment rules for the audiences most lists contain but never see.

Replace 'our readers are founders and operators' with numbers a sponsor can price.