Guides · 5 min read

Substack to ListFunnel in 10 minutes

Export, map, resolve, and get an audience report without pretending Substack has OAuth.

Substack does not offer a third-party OAuth path for bulk subscribers. The honest workflow is a guided export — and it is still the fastest way to see who is actually on your list.

Minutes 0–2: export

  • Publication dashboard → Subscribers → All subscribers
  • ⋯ menu → Export → all columns
  • Save the CSV locally

Minutes 2–6: import

  • Open ListFunnel → Connections → Substack Connection Studio
  • Name the publication (optional) and upload the CSV
  • ListFunnel maps email, free/paid type, signup date, and opens automatically

Minutes 6–10: report + resolve

  • Open the generated audience report (free vs paid, opens)
  • Run identity resolution on the new list
  • Read core readers and active non-buyers before you write the next issue

Optional: if Substack enabled the Publisher API for your pub, paste the key in the studio for counts and email lookup. It is not a full list sync — do not expect Mailchimp-style continuous pull.

Run this on your own list.