Segments are only useful when each implies an action. Seven that earn their keep, with the rule logic and the move:
1 · The unconverted core
- Rules: engagement tier is active AND buyer is no
- Move: they read everything and bought nothing — your offer, not your content, is the bottleneck. Interview five of them.
2 · Senior lurkers
- Rules: seniority is founder/VP+ AND tier is casual
- Move: high-value people, low engagement. Test a direction aimed at their altitude.
3 · The champions
- Rules: tier is core AND buyer is yes
- Move: lookalike seed, testimonial source, community founding members. Never let this segment go quiet.
4 · Work-address readers
- Rules: email kind is work AND tier is active+
- Move: your B2B beachhead — these people read you at their desk. Sponsor-deck material.
5 · The re-permission list
- Rules: tier is dormant AND validation is valid
- Move: one honest win-back send, then suppress non-responders. Deliverability thanks you.
6 · Industry pockets
- Rules: industry is <your top industry> — check People for what's actually there
- Move: niche issues, niche offers, or a dedicated community room.
7 · The high-LTV quiet ones
- Rules: buyer is yes AND tier is casual or dormant
- Move: they pay but don't read — the churn early-warning segment. Ask them what changed.
Run this on your own list.