Pricing
Free to start. Pay when your list gets serious.
Every plan resolves identities, validates addresses, and builds segments. Bigger plans buy more scale, not unlocked features you should have had anyway.
Starter
See who's on your list.
$0forever
- 1 workspace · up to 500 contacts
- 50 identity resolutions per month
- Email validation (syntax, disposable, role, typo, live MX)
- Auto-segments & engagement tiers
- Live demo workspace
Most popular
Operator
Run your list like a product.
$49per month
- Unlimited lists · up to 10,000 contacts
- 650 identity resolutions per month, unused ones roll over
- Revenue attribution & content-direction analytics
- Custom segments & avatar profiles
- Lookalike discovery with invite drafts
- CSV export of everything
- Extra resolutions at $0.09 each
Studio
For teams and client work.
$199per month
- Everything in Operator
- Up to 50,000 contacts
- 2,500 identity resolutions per month, unused ones roll over
- Multiple workspaces (client separation)
- Community planning per segment
- Priority support & onboarding
- Extra resolutions at $0.09 each
You only pay for addresses we resolve · Unused resolutions roll over · Need more than 50k contacts?
How much of your list will we identify?
Typical lists resolve 20–35% of addresses to a named person. Freemail-heavy consumer lists sit at the bottom of that range, work-address lists at the top. You only ever pay for addresses we actually resolve.
Most tools in this category don't publish a number. We do, because coverage is the thing that decides whether this is useful to you, and because you can check ours on 500 addresses without paying anything.
Questions people actually ask
What counts as a resolution?
One resolution is one address turned into a named person: name, title, company, industry. Validation checks are free and unlimited on every plan. Addresses we can't resolve cost you nothing and never touch your allowance.
How many of my subscribers will you actually identify?
Typical lists resolve 20–35% of addresses to a named person. Freemail-heavy consumer lists sit at the bottom of that range, work-address lists at the top. You only ever pay for addresses we actually resolve. We'd rather tell you that up front than have you discover it after paying. Run the free plan on 500 addresses first and see what your own list does.
What happens to resolutions I don't use?
They roll over. Unused resolutions bank up to three months' worth on paid plans, so clearing a big backlog in month one doesn't mean paying for nothing in month four.
What if I go over my allowance?
Paid plans keep going and bill the extra at $0.09 per resolution, itemised on your invoice. The free plan simply stops instead of charging a card we don't have.
Where does the engagement and revenue data come from?
Connect your event stream (PostHog works out of the box) or import events. ListFunnel joins events to people by email, so reads, buys, and spend land on real identities.
Do you send email to my list?
No. ListFunnel never sends to your list. Lookalike invites are drafts that only exist until you approve them, and even then you send them from your own tools.
Is my list shared or resold?
Never. Your list is your asset. We resolve it for you, we don't pool it, cross-match it against other customers, or sell it. Deleting a workspace deletes the data.
Can I use it for client lists?
Yes. Studio gives each client a separate workspace. Agencies run audience audits, list hygiene retainers, and content-direction reports on it.
What happens when I hit my contact limit?
Nothing breaks. New addresses queue, you get a heads-up, and you can upgrade or prune. We don't silently bill overages.
Can I cancel?
Any time, from the billing page in the app. Stripe handles it, you keep access until the end of the period you've paid for, and resolutions already banked stay yours.