Glossary
Email enrichment
Adding professional context to a bare address.
Enrichment appends attributes to a contact you already have: job title, seniority, company size, industry. It's the difference between 'a lead' and 'a VP of Marketing at a 200-person fintech'.
Providers vary widely in coverage and freshness, which is why serious workflows layer more than one and record which provider answered.
In ListFunnel
ListFunnel's enrichment layer is provider-agnostic: bring an Enrich Layer key (or others as they land) and results are stored per-person with provider and confidence attached.
Related terms