Glossary
Data freshness
Enrichment has a shelf life.
People change jobs roughly every 2–4 years in the segments most lists care about, which means resolved titles and companies drift. Freshness is the discipline of recording when data was fetched and re-resolving what's stale.
Stale enrichment is worse than none when it drives personalization — congratulating someone on a job they left is the genre's signature failure.
In ListFunnel
Every resolved person in ListFunnel carries an enriched-at timestamp and provider, so stale data is identifiable instead of invisible.
Related terms