Glossary
Avatar profile
The composite portrait of a segment.
An avatar (or persona) summarizes a segment as a person: dominant titles, industries, and behaviours. Marketing teams have always written personas; the difference between fiction and instrument is whether the avatar is derived from real member data.
A data-derived avatar answers 'who am I writing this for?' with names you could actually list.
In ListFunnel
Every ListFunnel segment auto-generates its avatar from members' resolved identities — no workshop required.
Related terms