Glossary
Audience segmentation
Splitting one list into the several audiences it actually contains.
Segmentation groups contacts by shared traits — identity (role, industry), behaviour (engagement tier, buyer status), or both. Good segments are operational: each one implies a different action, offer, or message.
The classic failure mode is segmenting by what's easy (signup date) instead of what's true (who they are and what they do).
In ListFunnel
ListFunnel ships auto-segments computed from behaviour and lets you stack identity rules on top — every segment stays live as data changes.
Related terms