Glossary
Revenue attribution
Connecting money to the marketing that produced it.
Attribution assigns revenue to touches — which email, which content direction, which segment produced the purchase. Perfect attribution is a myth; useful attribution is joining purchases to people and people to the content they engaged with.
At list scale, person-level joins beat statistical models: you don't need to infer which readers buy when you can just look.
In ListFunnel
Purchases land on people, people belong to segments, segments map to content directions. The chain from 'what we wrote' to 'who paid' stays visible.
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