Glossary
Content direction
The editorial bet each send makes.
A content direction is a deliberate theme you tag sends with — tactical how-tos, teardowns, narrative essays, product news. Directions turn 'content strategy' from a vibe into an experiment: each direction accumulates its own engagement, revenue, and — critically — its own newly-attracted readers.
The insight that matters isn't which direction gets more opens; it's which direction attracts the people you want more of.
In ListFunnel
Tag each send with a direction and ListFunnel attributes new readers, opens, and purchases to it — audience steering with a dashboard.
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