Glossary
Lookalike audience
People who resemble your best existing people.
A lookalike audience starts from a seed group and finds others who share their traits. Quality depends almost entirely on the seed: seed with everyone and you get more of everyone; seed with your buyers and you get candidate buyers.
Ad platforms build lookalikes statistically at huge scale. List-level lookalikes work on profile similarity: same roles, industries, and company types as your seed segment.
In ListFunnel
ListFunnel builds lookalikes from any segment's dominant profile and pairs each with an invite draft — sent only if you approve it.
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