Solutions · B2B SaaS teams

Your list is an account list wearing a disguise.

Webinar signups, gated content, trials — every address is a person at a company with a title. Start acting like it.

The problem

MQLs without faces

A thousand 'leads' from the ebook, zero idea which are economic buyers versus students.

Sales gets raw emails

Handing sales an address without role and company context wastes their first three touches.

Content built blind

Which posts attract decision-makers? Which attract tire-kickers? Guessing is expensive.

The plays

01

Resolve every signup

Titles, companies, industries, and seniority on every address — free and corporate alike.

02

Route by seniority segment

Founders and VPs auto-segment for sales; ICs flow into nurture. Rules, not spreadsheets.

03

Content directions as pipeline signal

Tag content by theme and see which directions pull senior new readers.

Plays well with HubSpot, Salesforce, Attio, and PostHog.

See your list this way.